A 4X mobile strategy game that combines proven revenue mechanics with strategic depth and thematic innovation in the $6.8B mobile strategy market.
$28M+
Year 1 Revenue Target
$190M
3-Year Cumulative
10-12%
D30 Retention Target
$1.50+
Target ARPDAU
A proven market with room for innovation
$6.8B
4X strategy games generated $6.8B in IAP revenue in 2024, with 70%+ from premium currency purchases.
$2.47
Top performers like Last War achieve $2.47 ARPDAU, proving the market's willingness to spend on quality 4X experiences.
The Gap We're Filling
Current market leaders prioritize aggressive monetization over strategic depth. Players complain about "pay-to-win" mechanics and lack of meaningful choices. Gridfall offers skill-based gameplay with sustainable monetization.
What sets Gridfall apart
Unlike competitors where "bigger numbers always win," our RPG-style counter system creates 65% power swings through strategic team composition. Skill matters.
Troops don't "die" — they become Fragmented and must be Reconstituted. This thematic innovation creates 5 monetization pillars while reducing player frustration.
We target 10-12% D30 retention (vs. industry 4-8%) by prioritizing sustainable spending over aggressive extraction. Higher retention = higher LTV.
While competitors use generic medieval/fantasy themes, Gridfall's post-apocalyptic cyberpunk world stands out in app stores and creates stronger brand identity.
Proven mechanics with innovative twists
35%
Time Acceleration
25%
Insurance/Safety
20%
Priority Queue
12%
Prestige/Cosmetics
8%
Event Urgency
20 tiers from $250 to $500,000 with meaningful unlocks at each milestone.
Defensive subscriptions that players love paying for.
Conservative estimates based on market benchmarks
Year 1
$28M
350K DAU @ $0.25 ARPDAU (Month 12)
Year 2
$65M
500K DAU @ $0.40 ARPDAU
Year 3
$97M
600K DAU @ $0.50 ARPDAU
From concept to global launch
Month 1-3
Core Development
Base building, hero system, basic combat loop
Month 4-6
Feature Complete
Alliance systems, PvP, monetization, soft launch prep
Month 7-9
Soft Launch & Iteration
Limited markets, retention optimization, balance tuning
Month 10+
Global Launch & Scale
Worldwide release, UA ramp, live ops, content updates